A couple of insights on the impact of internet on our life

Our lifestyle as we understand it has distinctly altered an awful lot in the past few years, and a bunch of it is linked to the implementation of the web in our daily tasks.

If you come across yourself thinking, how has the internet changed the world positively? One among the answers absolutely lies in the benefit with which we can retrieve services that help us perform our everyday errands. Think, for instance, of managing your bank account: a couple of decades ago, to send a transfer payment, you perhaps would actually have had to physically visit the bank, or make a phonecall and talk to somebody on the other end. Today, a great deal of the services in this sphere are available online, thanks to reliable security measures, which exceptionally useful for humans with hectic schedule or even for those that may find it hard to move from home, like the elderly: this is certainly among the positive effects of internet in our daily lifestyle. Figures like Monzo’s equity funders actually have even rendered it possible for entire financial organisations to be based completely online.

The retail industry is definitely one that has witnessed a bunch of changes due to the introduction of the internet in its sphere: just give thought to how much of our shopping, today, is done on the internet, in the era of next-day delivery and large retail platforms that are solely based online. From virtual formats, like in the case of books, that just require downloading in place of shipping a physical excellent, to clothes, with easy returns to ensure that you can find exactly your size, pretty much anything might be bought on the internet, a clear example of how the internet has changed the business world. The backing of eBay’s activist shareholder also shows how some of the first online retail platforms, where users can sell items as well as purchase them, are alive and well to this day. The fact that the internet makes second hand retail easier is also a good thing in terms of the environment, reducing waste caused from disposal and manufacturing.

Answering the query of how has the web altered our lives, one domain that has obviously been influenced is that of the media: previously we would rely on a television schedule to watch our favourite programmes or follow the news, but today lots of the content we consume is based online and available to us at any time, from any place! The interest of one of Netflix’s primary shareholders is absolutely an indication of the growth of this phenomenon, giving us an intriguing observation on the use of internet and its effects today. This shift in platform is likewise gradually affecting other spheres, like that of advertising and marketing, which will certainly have to adapt to brand-new formats.

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